Who Gives A Crap is a company that produces and sells environmentally friendly toilet paper, tissues, and paper towels. The company was founded in 2012 by Simon Griffiths, Jehan Ratnatunga, and Danny Alexander. The company's mission is to reduce deforestation and improve sanitation in developing countries. They donate 50% of their profits to help build toilets and improve sanitation in developing countries. The company has been featured in various media outlets, including Forbes, The New York Times, and The Guardian.