A bit about the roleThe purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.
If you worked here this past month here are some things you might have been involved in- Owning the US brand and growth strategy end-to-end - from local brand activations to acquisition channel testing - ensuring every investment is building toward a dominant challenger position in the US.
- Leading the integration of brand and performance channels, working with the Global Growth Marketing and the Brand & Creative CoEs to make sure US narratives are showing up effectively in paid media and earned content alike.
- Driving acquisition and retention experiments, in collaboration with the Global Growth Marketing CoE, and use those results to inform how we scale nationally.
- Holding the full funnel together: connecting awareness and acquisition activity to retention outcomes, and feeding customer insight back into creative and channel decisions.
- Partnering with Finance and Analytics to track what's working - CAC efficiency, DMA awareness progress, and brand investment ROI - and make the case for where to double down.
- Leading and developing a small US-local team (Growth, Brand Activations, Performance Creative), while building the playbooks that let the team execute independently as we scale.
Let's talk about youYou are a strategic and inspiring growth leaderYou possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.
You thrive on measurable impactYour focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.
You give a crapDo you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence - us too!
