Grove Collaborative is an online retailer that specializes in natural and sustainable household products. The company was founded in 2016 in San Francisco, California, and has since grown to offer a wide range of products, including cleaning supplies, personal care items, and pet products. Grove Collaborative's products are all environmentally friendly and cruelty-free, and the company is committed to reducing waste and promoting sustainability. Grove Collaborative has a subscription-based model, where customers can receive regular deliveries of their favorite products. The company has been recognized for its commitment to sustainability, and has won numerous awards for its products and business practices.