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Sega Games Co., Ltd. (Japanese: ??????????, Hepburn: Kabushiki gaisha Sega gemusu?), originally short for Service Games and officially styled as SEGA, is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan, with multiple offices around the world. Sega developed and manufactured numerous home video game consoles from 1983 to 2001, but the financial losses incurred from their Dreamcast console caused the company to restructure itself in 2001, and focus on providing software as a third-party developer from then on. Nonetheless, Sega remains the worlds most prolific arcade producer, with over 500 games in over 70 franchises on more than 20 different arcade system boards since 1981. Sega, along with their sub-studios, are known for their multi-million selling game franchises, such as Sonic the Hedgehog, Virtua Fighter, Phantasy Star, Yakuza, and Total War. Segas head offices are located in Tokyo. Segas North American division, Sega of America, is headquartered in Irvine, having moved there from San Francisco in 2015. Segas European division, Sega Europe, is headquartered in London. In 1940, American businessmen Martin Bromley, Irving Bromberg, and James Humpert formed a company called Standard Games in Honolulu, Hawaii, to provide coin-operated amusement machines; mostly slot machines to military bases located which they saw as a potential market since due to the onset of World War II, the number of men stationed at the military bases had increased and they would have needed something to pass their spare time. After the war, the founders sold that company and established a new distributor called Service Games due to military focus. In 1951, when the government of United States outlawed slot machines in US territories, so Bromley sent two of his employees, Richard Stewart and Ray LeMaire, to Tokyo, Japan, in 1952 to establish a new distributor. This company provided coin-operated slot machines to U.S. bases in Japan and changed its name again to Service Games of Japan by 1953.

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