The Rainforest Alliance is a nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior. The organization was founded in 1987 and is headquartered in New York City. The Rainforest Alliance works with farmers, foresters, and tourism businesses to promote sustainable practices that protect ecosystems and improve livelihoods. The organization also certifies products that meet its sustainability standards, including coffee, cocoa, and tea. In addition, the Rainforest Alliance works with companies to help them develop sustainable supply chains and reduce their environmental impact.