Purple Innovation, Inc. is a comfort technology company that designs and manufactures products to improve how people sleep, sit, and stand. It offers mattresses, pillows, and cushions, as well as other comfort products under the Purple brand name. The company markets and sells its products through direct-to-consumer and retail channels, including online, direct response TV, and third-party retailers. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.