Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland. Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. The company's vision is to inspire you with performance solutions you never knew you needed and can't imagine living without.