Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. The company is dedicated to enhancing the fishing experience of anglers by providing innovative, high-quality fishing tackle that is designed to help anglers catch more fish. Pure Fishing's portfolio of brands includes Abu Garcia, Berkley, Fenwick, Greys, Hardy, Hodgman, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, and Ugly Stik.