Aéropostale, Inc., also called AERO, is an American shopping mall–based retailer of casual apparel and accessories, principally targeting young adults through its Aéropostale stores. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing, and selling all of its own merchandise. The company operates Aéropostale stores in the United States and the e-commerce site aeropostale.com. Aéropostale's licensees operate Aéropostale and P.S. from Aéropostale locations in the Middle East, Asia, Europe, and Latin America., The first Aéropostale stores were opened in 1987 by R H Macy & Co. in Thousand Oaks, California, and in Short Hills, New Jersey.