Kickstarter is an American public-benefit corporation based in Brooklyn, New York that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to help bring creative projects to life. Kickstarter has reportedly received more than $1.9 billion in pledges from 9.4 million backers to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects. People who back Kickstarter projects are offered tangible rewards and one of a kind experiences in exchange for their pledges[clarification needed]. This model traces its roots to subscription model of arts patronage, where artists would go directly to their audiences to fund their work. Kickstarter launched on April 28, 2009, by Perry Chen, Yancey Strickler, and Charles Adler. The New York Times called Kickstarter "the peoples NEA". Time named it one of the "Best Inventions of 2010" and "Best Websites of 2011". Kickstarter reportedly raised $10 million funding from backers including NYC-based venture firm Union Square Ventures and angel investors such as Jack Dorsey, Zach Klein and Caterina Fake. The company is based in the Greenpoint section of Brooklyn.