Iteris, Inc. is an American company which was set up in 1969 and now is based in Santa Ana, California, focusing on intelligent information solutions to the traffic management market globally. Based on its technology, these intelligent transportation systems (ITS) help to reduce traffic congestions, improve predictions of weather and traffic conditions, and provide more accurate performance analysis. There are two major segments in Iteris, namely roadway sensors and transportation systems. In November 2011, the company acquired Berkeley Transportation Systems, Inc. In the late 1990s, Iteris acquired some assets of Rockwell International Corp., Mohaddes Associates, and Viggen Corporation. Meanwhile, it cooperated to develop a lane departure warning system. In 2011, Iteris reconstructed its production line of lane departure to be an intelligent traffic management information company and then developed the iPerform group. After that, the company acquired Meridian Environmental Technologies and Berkeley Transportation Systems for better weather forecasting and traffic measurement. Iteris, Inc.’s roadway sensors segment markets on vehicle detection systems for traffic intersection control and traffic data collections. The products of this segment are Vantage series video detection system (such as VantageView, Vantage Vector), SmartSpan and SmartCycle, VersiCam, Pico, and Abacus. The company’s transportation systems segment markets on transportation engineering, and consulting services, information systems and decision support systems for better traffic conditions. In addition, its iPerform segment markets on transportation performance measurement.