Lead the global brand strategy for a Phase 3 oncology therapy, driving development and launch readiness. Collaborate across functions to maximize asset value and patient impact, ensuring alignment with market needs and regulatory compliance.
Drive innovative patient engagement and omnichannel marketing strategies to enhance awareness, advocacy, and support for ONIVYDE. Lead cross-functional teams to execute compliant campaigns that optimize patient experience and business outcomes.
Accelerate progress at the forefront of rare disease treatment by building strategic relationships with key opinion leaders, driving brand awareness, and leading impactful initiatives in the West region to enhance patient care and institutional collaboration.
Lead analytics initiatives to transform channel intelligence into actionable insights, driving customer performance and strategic decisions through the analysis of diverse data sources and effective operational support in the biopharma landscape.
Drive the launch strategy for an innovative hematology therapy, shaping market dynamics and executing brand initiatives across diverse stakeholder segments to ensure successful adoption and sustainable growth within the oncology franchise.