Impossible Foods is a company that develops plant-based substitutes for meat products. The company was founded in 2011 by Patrick O. Brown, a former biochemistry professor at Stanford University. The company's flagship product is the Impossible Burger, a plant-based burger that is designed to look, taste, and cook like a traditional beef burger. The Impossible Burger is made from a blend of wheat protein, potato protein, coconut oil, and heme, a molecule that gives meat its characteristic flavor and aroma. The company's mission is to reduce the environmental impact of meat production by creating a more sustainable and ethical alternative.