HowGood is a food rating system that assesses the environmental and social impact of food products. The company was founded in 2007 by Alexander Gillett and Arthur Gillett. HowGood's rating system is based on a database of over 1,000 sources of information, including scientific studies, government reports, and news articles. The company's goal is to help consumers make more informed decisions about the food they buy, and to encourage food producers to adopt more sustainable practices. HowGood's ratings are used by retailers, food producers, and consumers to identify products that are environmentally and socially responsible.