Luna Bar is a nutrition bar brand that was founded in 1999 by Clif Bar & Company. The company's products are made with organic and non-GMO ingredients and are designed to provide a healthy and convenient snack option for active individuals. Luna Bar offers a variety of flavors and products, including protein bars, nut butter bars, and snack bars. In 2018, the company was acquired by The Simply Good Foods Company. Luna Bar is headquartered in Berkeley, California.