XAD is a global location data and technology platform that helps marketers understand how consumer behavior changes over time and across devices. XAD's platform helps businesses of all sizes to drive targeted, personalized and measurable advertising campaigns that capture consumer attention and drive business results. XAD's platform leverages proprietary technology, including a patented real-time bidding engine, to deliver highly relevant and personalized advertising to consumers across all devices and channels. XAD's platform is used by leading brands and agencies around the world to drive business results and improve ROI.