Florida Blue is a health insurance company that provides coverage to individuals and businesses in Florida. The company was founded in 1944 and has since grown to become one of the largest health insurers in the state. Florida Blue offers a wide range of health insurance plans, including individual and family plans, Medicare plans, and employer group plans. The company is committed to improving the health and well-being of its members and the communities it serves. Florida Blue is a subsidiary of GuideWell Mutual Holding Corporation, a not-for-profit mutual holding company.