Extreme Reach is an American digital media and software as a service company based in Needham, Massachusetts. It provides a cloud-based, SaaS platform for video advertising and is considered one of the leaders in the field in North America. It uses software to manage the delivery of video ads for various agencies, online publishers, and television statements, and also measures advertising campaigns through analytics. The company was ranked #171 on Inc.s list of fastest growing private companies in 2013. Extreme Reach was formed in 2008 by co-founders John Roland, Tim Conley, Daniel Brackett, and Patrick Hanavan. The founders were originally from FastChannel Network, a video advertising startup that was purchased by DG in 2006. The company raised an initial $1.5 million in a Series A round of financing in 2009, landing seven Fortune 500 companies as clients. By late 2009, the company planned to expand with new offices in New York, Chicago, and Los Angeles. By 2010, Extreme Reach had doubled its number of employees to approximately 100 and had raised a total of $11 million from venture capital investors. Extreme Reach made its first notable acquisition in 2012 with the purchase of the company Spotlight Business Affairs, Inc., a commercial rights management and payment company. As of 2013, Extreme Reach had raised approximately $60 million, inducing $51 million in funding from Spectrum Equity, a Boston, Massachusetts based private equity firm. It had only used $5 million of the total funding by 2012 and had announced that it planned on several acquisitions in the next couple of years.