Ellevest is a financial services company that provides investment management and financial planning services to women. The company's platform uses a proprietary algorithm to create personalized investment portfolios for clients based on their financial goals, time horizon, and risk tolerance. Ellevest also offers financial planning services, including retirement planning, emergency savings planning, and debt management. The company was founded in 2014 by Sallie Krawcheck and is headquartered in New York, New York.