Covr Financial Technologies is a digital insurance platform that provides life insurance and annuity products through financial institutions. The company's platform uses data analytics and machine learning to help financial advisors and their clients find the right insurance products for their needs, and offers a streamlined application and underwriting process. Covr aims to make insurance more accessible and affordable for consumers, and has partnerships with major financial institutions such as CUNA Mutual Group and Principal Financial Group. The company was founded in 2013 and is headquartered in Minneapolis, Minnesota.