CircleUp is a financial technology company that provides a platform for investing in early-stage consumer brands. The company uses machine learning and predictive analytics to identify high-growth consumer brands that are often overlooked by traditional investors. CircleUp's platform connects investors with consumer brands seeking capital, and provides data-driven insights to help investors make informed investment decisions. The company was founded in 2012 by Ryan Caldbeck and Rory Eakin and is based in Redwood City, California.