Wells Enterprises, Inc. is an American food company and is the largest family-owned and managed ice cream manufacturer in the United States, based in LeMars, Iowa. It is the maker of Blue Bunny ice cream.
Wells is the second largest ice cream maker in the United States behind Unilever. Wells produces the Blue Bunny brand, along with 2nd St. Creamery, Bomb Pop and several private label brands. In addition, Wells is the licensee for Weight Watchers Ice Cream. In 2007 and 2008, Wells sold its cultured dairy and fluid milk business to Dean Foods and its yogurt business to Grupo Lala.
Fred H. Wells Jr. opened a milk route in 1913 in Le Mars after purchasing a horse, delivery wagon, and a few cans and jars for $250 from local dairy farmer Ray Bowers.
Around 1925, Wells and his sons began manufacturing ice cream and selling it in neighboring Iowa towns: Remsen, Alton and Sioux City. In 1928 Fairmont Ice Cream purchased the ice cream distribution system in Sioux City along with the right to use the Wells name.
In 1935, the Wells family decided to sell ice cream in Sioux City again. Unable to sell their product under their own name "Wells", they decided to hold a “Name That Ice Cream” contest in the Sioux City Journal. A Sioux City man won the $25 cash prize for the winning entry of “Blue Bunny” after noticing how much his son enjoyed the blue bunnies in a department store window at Easter.