ASUSTek Computer Inc. is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer.
Asus is the world's 5th-largest PC vendor by unit sales as of January 2021. Asus appears in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.
Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and a secondary listing on the London Stock Exchange under the ticker code ASKD.
The company is usually referred to as Asus or Huáshuò in Chinese. According to the company website, the name Asus originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.
As its marketing taglines, Asus has used Rock Solid. Heart Touching and subsequently Inspiring Innovation Persistent Perfection. Since 2013, the company's tagline has been In Search of Incredible.