American Equity Investment Life Holding Company, through its subsidiaries, provides life insurance products and services in the United States. The company offers fixed index and fixed rate annuity products, as well as life insurance products. Its products are designed to provide income and to protect principal and interest from the effects of inflation. The company serves individual consumers, and institutions, including banks, broker-dealers, and insurance companies. American Equity Investment Life Holding Company was founded in 1995 and is headquartered in West Des Moines, Iowa.