Adara is a travel data co-op and technology company that provides global travel brands with actionable insights from its data platform. The company was founded in 2009 and is headquartered in San Francisco, California. Adara's data platform aggregates data from over 100 travel brands and provides insights into consumer behavior, preferences, and intent. The company's clients include airlines, hotels, online travel agencies, and tourism boards. Adara's technology solutions include programmatic advertising, audience targeting, and measurement and attribution. The company has offices in the United States, Europe, and Asia.