ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM categories.
ActiveCampaign was founded by Jason VandeBoom in 2003. It started as a consulting firm, and then as an on-premises software provider, helping small and midsize businesses automate marketing tasks and manage contacts. The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation. As of 2021, ActiveCampaign has over 145,000 clients and $165 million in recurring revenue, with customers in 170 countries. ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016. In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith. In April 2021 it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.
ActiveCampaign is headquartered in Chicago with offices in Indianapolis, Sydney, Australia, and Dublin, Ireland.
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. ActiveCampaign distinguishes its software, called customer experience automation, from traditional email marketing and CRM platforms by extending its services into customer support. ActiveCampaign integrates with over 850 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.