To open the next door in your career, you must explain precisely and dramatically the value you’ll give the employer who holds the key.
Besides a marriage proposal, your value in the job market is probably the most important product you’ll ever sell. And in a job market that moves faster than ever before, you need to present a clear, consistent and immediate picture of your worth throughout the job search, from initial networking inquiries to final negotiations.
Remember: To any employer, the job search is not about you but about the value you can provide them. Your personal brand broadcasts that value … Make sure the signal’s clear.