This natural, pink chocolate is about to be available in the US for the first time

The chocolate is the first new shade to hit the market since the 1930s. Barry Callebaut said the new chocolate is unlike any other.

Courtesy of Barry Callebaut

If milk, white, or dark chocolate wasn’t for you, there’s another coming to the United States — an all-natural pink.

Two years after unveiling the discovery abroad, Swiss chocolate maker Barry Callebaut will introduce US and Canadian consumers to its ruby chocolate, silky-smooth new chocolate derived from ruby cocoa beans.

The new chocolate is the first new shade to hit the market since Nestle introduced white bars in the 1930s.

ruby chocolate
Courtesy of Barry Callebaut

Barry Callebaut said the new chocolate is unlike any other, which was discovered in 2017. It’s a new taste experience that features a sweet and sour taste, rather than just strictly being bitter, milky, or sweet.

As for the pink appearance, it’s all natural and no added colors or flavorings were added to the unique sweet. Ruby cocoa beans can be found in Ecuador, Brazil and Ivory Coast.

Barry Callebaut told The Washington Post that the pink chocolate is available in more than 40 countries. The company is working with the Food and Drug Administration to be able to label to treat as “chocolate.”

For now, it will be called ruby couverture.

There have been variations of pink chocolate both in the US and around the world. Nestle infused ruby chocolate in its Ruby Kit Kat bars in Japan. Some US retailers like Target and Trader Joe’s have sold variations this year.


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Kyle Schnitzer|is a reporter for Ladders and can be reached at kschnitzer@theladders.com.