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Anna Wintour is arguably one of the most successful people in the fashion industry and definitely one of the most powerful. After all she just added Global Content Advisor at Conde Nast to her resume in addition to being the U.S. Artistic Director and Editor-in-Chief of Vogue US and now she is teaching a MasterClass to help others climb the fashion ladder. It will feature 12 lessons, including ‘Anna’s Management Tips’, ‘Finding Your Voice and Succeeding’, ‘Leading With a Vision’ and ‘What It Takes To Succeed’, are priced at $90 per session, or are available for $15 a month if users sign up to an annual billing cycle.
Essentially Wintour will reveal her work habits and instill them on to others. “I know many people are curious about who I am and how I approach my work,” she tells Masterclass.com. One of the things she gives insight to is her daily schedule. “I have a pretty consistent structure for my day that I follow that I find that works really well for me,” Wintour says. In addition to being an extremely early riser (between 4 and 5 am to read both the British and American news) she also sounds like a bit of a night owl. Or rather she continues to work even after she leaves the office.
That’s right. Anna Wintour does homework. She calls it her “magic box of tricks” and it includes everything from working pages of the current issue to resumes to new ideas and other publications (there is a world outside of Vogue after all.) “It’s super important to me to get everything done at night so I can keep on top of the work and nobody is waiting for my feedback,” Wintour says in the class.
In the class, Wintour also shares her management style. “I do not believe in micromanaging. It’s important to empower those who are working with you because you are nothing without a good team. It’s really important to surround yourself with a team whose opinions that you trust who are not in any way frightened of disagreeing you and you have to listen.”
Nighttime can actually be a great time to get the creative juices flowing. Though Wintour gets up early many very successful people prefer to work at night (Wintour clearly doesn’t need much sleep.) Alexis Ohanian, the founder of Reddit, goes to bed at 2 AM. Dharmesh Shah, founder of HubSpot, also doesn’t usually go to sleep until 1 am. James Joyce and Winston Churchill were also late-night guys. Plus you may actually be more successful if you are a night owl.
Research also shows that night owls tend to make more money and be more successful than other people. According to The BBC, “Night owls tend to perform better on measures of memory, processing speed and cognitive ability, even when they have to perform those tasks in the morning. Night-time people are also more open to new experiences and seek them out more. They may be more creative (although not always). And contrary to the maxim (‘healthy, wealthy and wise’), one study showed that night owls are as healthy and wise as morning types – and a little bit wealthier.”