Articles about personal branding


Former Netflix Chief Talent Officer Patty McCord on how to fix your company

Former Netflix Chief Talent Officer Patty McCord spoke with Ladders News on the heels of the release of her new book, POWERFUL: Building a Culture of Freedom and Responsibility. In the first of two parts, McCord discusses corporations and what they can do to evolve.


5 excuses that will get you nowhere

Certain excuses won't put you in a very productive mindset. Here's what you should never mutter to yourself at work or during the application process.


No, you don’t need a personal brand

When it comes to career lingo, no phrase has gotten more buzz over the past several years than personal branding. You don't need it. Here's why.

levelling up

Here’s why being a ‘joiner’ makes you absurdly successful

The term “follower” is often used to designate the members of a community, as if it is an entirely passive role.

levelling up

How to ask for a raise and increase your value at work

Muster as much confidence as you can.

The Future of Work

This summer camp teaches teenagers how to create a personal brand

The summer camp teaches everything from how to market yourself to excellent camera angles.

Face-saving Remedies for Awkward Work Situations

Use these tips for changing course and saving the interaction when a conversation takes an awkward turn.

Think You Can’t Get a Job? Think Again.

The only thing standing between you and your next job could be your negative thoughts.

9 Tips for Getting the Referrals You Want

Need help getting the right references for your dream job?

Speak Successfully

Take these five steps to clearer speech and more effective communication with hiring managers.

Can You Name 10 Companies You’d Work For?

Use this career planning guide to figure out where else you may want to work, and to have a plan if you get fired.

Seeking VP, Anything

If you don't already have a solid elevator pitch, you're doing yourself a disservice.

How To Build Your Personal Brand

Creating a great personal brand could be exactly what you need to get your foot in the door.

How to Sell Yourself at Your Next Job Interview

When self-promotion doesn't come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation.

5 Ways To Encourage Readership Through Your LinkedIn Summary Section

Don’t lose profile views by skimping on this most commonly-read section.

5 Free Resume Tools Every Job Seeker Should Know About

Use these free resources to create outstanding resumes and develop your personal brand.

Impress Your Boss: 4 Free, Easy to Use Design Tools For Non-Creatives

Get your creative juices flowing while saving time, effort, and energy with these four tools.

6 lessons to learn from negative feedback on your blog

Don't let a couple of negative comments bring you down.

4 important personality traits of U.S. presidents

Reflect on the skills of some of our greatest presidents and how they can be applied to your job search.

Are you a job hopper? Here’s how to be good at it.

Changing jobs can improve your career.

10 Ways to Boost Your Professional Brand

Build a strong professional image in and out of the workplace to advance your career.

Your Profile Picture is Bringing Down Your Job Search

Your head shot should add value to your profile.

Update Your Personal Brand With This Must-Have Checklist

If you don't manage your professional brand, someone else will do it for you.

How to Tap Into the Hidden Job Market

You could be missing out on 50 percent of recruiters’ job opportunities.

Social Media Boot Camp: Job Search Edition

Leverage social media to advance your career and kick your job search up a notch.