How To

Whether you’re running your own show or dream of a business venture, take a hint from Salesforce.com CEO Marc Benioff on entrepreneurial communication. Salesforce.com CEO Marc Benioff created a billion-dollar business and started a software revolution from a San Francisco apartment. And he did it by telling great stories. Benioff found success by creating software … Read More

Careful with that phrasing! Certain words and phrases can reduce your compensation. She was perfect for the job. She had experience teaching both online and in the Middle East, she was available to work immediately and she had a master’s degree in Teaching English to Speakers of Other Languages (TESOL). She was so perfect, the … Read More

When you’re fresh to a company, lunchtime is prime time to get the scoop from your new co-workers. Lunches are an important part of career growth. On the conservative side, this year you will have 225 lunches during work hours. In five years, you will have well over a thousand. At 30 to 90 minutes … Read More

Six years out of the Navy, Bonnie Adams, an engineer and project manager for a defense contractor, needed a resume that highlighted her civilian skills. “Bonnie Adams” (not job seeker’s real name) advanced through the ranks for eight years as a Navy officer and helicopter pilot. She still flies helicopters in the Navy Reserve. But … Read More

Put your personal brand in motion with a video biography that lets your personality shine through. It’s hard to stand out in a job search. There are myriad others with similar credentials and experience, so differentiation is key. How do you cut through the clutter and get hiring managers excited about your candidature? One great … Read More

If you’re not a professional writer, writing about yourself is hard, but brainstorming techniques can get the ball rolling and the creative juices flowing. The woman was blinking back tears. She was one of a group of realtors learning how to write their resumes and bios. She’d just started as a realtor, she told the … Read More

Certified professional resume writers are experts in writing resumes, but you are the expert on your career. Many people have never worked with a professional resume writer, so they don’t know what to expect. The actual writing process is just as important as the final document. Certified professional resume writers are trained to work with … Read More

Joshua Axelrod landed a job interview from his professional network but needed a speedy resume rewrite to cinch the IT Job. As a software developer, Joshua Axelrod is rarely one to do things backward. Sure he might have to focus on backward compatibility or reverse-engineer some technology, but he typically likes to keep things straightforward. … Read More

Want to appeal to hiring managers? Come to them with useful information, not an appeal for employment. Almost every week, I lead workshops for laid-off professionals. Their new job is to get a job, and I give them two performance benchmarks for success: These job seekers should be having five to six job-search related conversations … Read More