“I’ve turned my back on Chardonnay,” Sarah Jessica Parker proclaimed at the kickoff day of the annual BlogHer19 Creative summit in New York City on Wednesday. Ladders was on site for Parker’s interview with SHE Media CEO Samantha Skey to discuss her latest entrepreneurial ventures, the most recent being the launch of her wine business Invivo.
“I will admit that I had never fantasized about producing a Sauvignon Blanc. In fact, I wasn’t even a Sauvignon Blanc drinker,” Said Parker. It wasn’t until she met the two men behind Invivo Wines, Rob Cameron and Tim Lightbourne, that she became intrigued at the prospect of exploring the realm of white wine. “We got to blend an unusual, yet surprisingly rogue, Sauvignon Blanc,” she says. “And I’m mad for it. I was terrified I wouldn’t be able to say that when the first bottle arrived. But it’s delectable!”
The 54-year-old Sex and the City starlet has been involved from day one of ideation, designing the name and label (which features the same cerulean hue as her signature shoe line.) When it came to actually blend the wine, scent took precedence Parker explained while the audience sipped samples of her trademark Sauvignon Blanc blend, which does, indeed, boast a riveting floral odor.
“During the blending ideation process, the first impression was what we were smelling. It’s also completely subjective. What I find appealing others may not…That made it more enjoyable because I love scent. It’s one of the reasons that I love traveling to unfamiliar places,” said Parker.
Invivo is just one of Parker’s many entrepreneurial ventures. While she seems to don the multi-faceted business-woman hat with confidence, Parker admits this wasn’t always the case.
“I’ve always assumed because I’ve harbored old-fashioned views of what it means to be a business person, that if you can’t thrive academically you won’t be right for business. So when I started working in business it occurred to me that I was loving the conversations and if I simply listened to other successful entrepreneurs I would like it…I was struck by the revelation that you don’t have to have been a good math student or have even had done well on your SATS to become a successful person,” she said.
It wasn’t until Parker was approached by Sex and the City creator Darren Star about producing that she came to a groundbreaking revelation: experience is the only catalyst of upward career mobility.
“You learn how to produce through experience — it involves numbers, and budgets and unions and interpersonal relationships, easy people, as well as people that betray you…you’re responsible to and for the people,” said Parker. The ultimate prize for attaining this experience? According to Parker, it’s information. “The more information we have, the more time spent doing what we love doing, we are better for it…always make sure you have all the information. The more you know, the more you feel makes you more equipped to be a part of the conversation. Don’t have side conversations. Don’t talk about someone outside of the group. Don’t kill people off and say ‘just between you and me’. We’d all be better off by sharing information.”
Parker acknowledges that her public standing has played a huge role in the opportunities presented to her. While her celebrity status gives her a leg up in the realm of networking, she asserts that it’s really living your life with ‘boldness’ that is key to making social connections.
“People are always receptive and open to hearing new ideas. You have a boldness that you may not think you possess. But you won’t find out until you reach out. The worst thing that would happen is that someone disappoints you. Then you just reach out to the next person who you think will help you,” said Parker. “Sure, it’s embarrassing sometimes when someone says no and it’s also their delivery. They could say no in a way that’s encouraging or they could say no in a way that’s humiliating. But, I never lost by asking.”
The attendees of BlogHer19 were more than obliging to raise their glasses of Sauvignon to this closing affirmation. Cin-Cin, Sarah Jessica.