Clubhouse is one of the latest additions to the online social networking world. Launched on iOS in April 2020, it quickly gained popularity — possibly helped along by the increased reliance on online platforms during the pandemic.
But what is Clubhouse exactly?
Well, it’s an invite-only social networking app. When you go to their website, you’re greeted with this message:
“Hey, we’re still opening up but anyone can join with an invite from an existing user! Sign up to see if you have friends on Clubhouse who can let you in. We can’t wait for you to join!”
So, it’s pretty clear from the get-go that Clubhouse is designed to be exclusive and semi-secret.
If you do manage to get an invite and become a member, you can select various interests to help guide your experience. According to your interests, Clubhouse will suggest various conversation rooms and individuals for you to follow.
The “conversation rooms” are essentially conference calls, where you can listen in to a podcast-type vibe. And who hosts and participates in these audio-chat conversation rooms? Well, Elon Musk, for one. In January 2021, Elon Musk and Robinhood CEO Vlad Tenev had an audio-chat on the platform. No surprise, the conversation was intensely popular — and sparked an increased interest in Clubhouse and membership to the platform.
Recent headlines have indicated that Elon Musk doesn’t plan on stopping there. In mid-February, he announced on Twitter that he’s inviting Russian President Vladimir Putin to have a conversation on Clubhouse. A Putin spokesperson responded to the invitation shortly after: “In general, this is certainly a very interesting proposal, but we need to somehow understand what is meant, what is proposed exactly, so first we will somehow check all this, and then we will react.”
If Vladimir Putin weren’t enough, Musk has also invited Kanye West to have a conversation with him on Clubhouse. Word on the street is the conversation will be happening.
Elon Musk isn’t the only celebrity who’s noticed Clubhouse. Oprah and Serena Williams have both reportedly been spotted on the app. And the app is getting enough attention that more celebrities are sure to follow suit.
But Clubhouse isn’t just an exclusive chatroom for the most famous members of society. It’s a platform that can actually be used to great benefit if you’re looking for new ways to grow your career, brand, or platform. It’s just a matter of getting that highly prized invite and then finding ways of using the app for your own good.
How (and why) to use Clubhouse
One of the greatest benefits of the Clubhouse app is the access to conversations between titans of the business, culture, and tech worlds. These fascinating interactions can provide excellent inspiration, guidance, and collaboration for the challenges and achievements of our time.
If you’re looking for career inspiration, you will certainly find that on this app. It’s also a great way to stay on top of the latest trends and witness the ins and outs of some of the hottest debates around the world.
In addition to the inspiration and insights that Clubhouse provides, it’s a great place to get exposure for your brand, product, service, mission, or idea. Users can join existing public or private Clubhouse rooms, be hosted as speakers in rooms, or even create and moderate their own conversation rooms. All of these options provide ample opportunities for connecting with people you wouldn’t normally interact with — people from all over the world, in many different fields, with passions and expertise in a variety of niches.
Host virtual events, collaborate on projects, create podcast communities, network with experts in other industries, build community, and hear from some of the most influential minds of the 21st century. The possibilities on Clubhouse are many, and they’re also rapidly evolving — as is often the case with brand-new start-ups. In all likelihood, the app will only continue to grow and take on new roles, influences, and functionalities.
If you can secure an invite to this rapidly growing platform, it’s a great idea to join. You’ll join an engaged and fascinating community, and you’ll find creative ways of moving your career or business along.