About the Opportunity

Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale.

We are seeking a highly driven Senior Product Marketing Manager focused on Competitive Intelligence to join our team. In this pivotal role, you will own the process of deeply researching, analyzing, and consolidating competitive insights on a quarterly basis. You collaborate closely with product, sales and marketing to enable our sales teams with actionable intelligence, develop compelling sales plays, and collaborate with campaigns teams to execute targeted competitive campaigns.

This role requires a competitive spirit, a passion for diving into details, and a commitment to delivering clarity and depth in all enablement materials, assets, and battle cards. This is a high-impact role for someone excited to understand and communicate changes in a rapidly shifting competitive landscape.
What to expect?

Conduct in-depth, ongoing research and analysis of competitors' strategies, products, positioning, pricing, and market trends, consolidating actionable insights on a quarterly cadence.
Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics.
Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations to empower sales teams in competitive deals.
Design and execute sales plays and support the campaigns team in running strategic competitive campaigns, ensuring alignment with go-to-market priorities.
Lead regular training sessions for sales and customer-facing teams, ensuring they are equipped with the latest competitive insights and strategies.
Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging.
Perform win/loss analysis and gather insights from sales deals, customer feedback, and third-party research to inform recommendations and drive strategy.
Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams.
Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations.

What you need to be successful

5+ years of experience in product marketing, competitive intelligence, market research, or a related field, preferably in SaaS, cloud, or technology sectors, especially in the fields of Digital Experience Platforms, Artificial Intelligence, Personalization or Content Management / Content Operations.
Demonstrated expertise in conducting deep-dive competitive analysis and synthesizing complex information into clear, actionable insights.
Proven ability to develop and deliver high-quality enablement materials and training for sales and go-to-market teams.
Strong cross-functional collaboration skills, with experience partnering with sales, product, and marketing teams to drive business outcomes.
Excellent written and verbal communication skills, with the ability to articulate technical and strategic concepts to diverse audiences.
Competitive, detail-oriented mindset with a passion for clarity, accuracy, and depth in all deliverables.
Experience with competitive intelligence tools and platforms is a plus.
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Preferred Attributes

Self-starter who thrives in a fast-paced, dynamic environment.
Analytical thinker with a knack for uncovering insights and trends.
Strong public speaking and presentation skills.
Experience in developing and executing competitive campaigns in collaboration with marketing teams.

Join us if you are excited to shape our competitive strategy, empower our sales teams, and help us win in the market through insight, clarity, and relentless curiosity.
What's in it for you?

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time!A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

The application deadline is 7/30/25

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $151,000 - $171,000
[This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.]

#LI-JE1 #LI-Hybrid

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!

"Everyone is welcome here" is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

By clicking "Apply for this job," I acknowledge that I have read the "Contentful's Candidate Privacy Notice" and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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