Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$120K - $145K *

Accelerate progress at a leading tech firm by driving go-to-market planning and operational execution. Lead strategic initiatives, manage forecasting, and enhance cross-functional alignment to support...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$211K - $290K *

Shape the future of transformation management by leading large-scale initiatives, driving organizational change, and collaborating with senior leaders to achieve strategic objectives and measurable ou...

RemoteRemote

Today

  •   11 - 15 years exp.  •   Healthcare

$172K - $202K *

Elevate your career by leading innovative insights and strategies for clients. As a Senior Director, you'll leverage your expertise to drive impactful research, engage with executives, and mentor team...

Texas, USRemote

2 weeks ago

  •   11 - 15 years exp.  •   Business Services

$105K - $120K *

Lead the strategic direction of paid media programs for enterprise clients, combining media strategy with hands-on SEM management. Build client playbooks, present data-driven insights, and guide teams...

Denver, CORemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$115K - $171K *

Champion strategic growth by leading analyses that drive international expansion and acquisitions. Collaborate with senior leaders to shape decisions and deploy AI agents for enhanced efficiency in a...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $155K *

Drive product performance and adoption by collaborating with cross-functional teams to execute marketing strategies for advanced surgical technologies, enhancing customer engagement and optimizing pro...

Sunnyvale, CARemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$106K - $130K *

Shape product outcomes by leveraging your expertise in SaaS and fintech. Collaborate with cross-functional teams to drive product development, enhance customer value, and utilize AI tools for strategi...

Colorado Springs, CORemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $150K *

Lead the strategy and execution of marketing programs to enhance member experience throughout their journey, ensuring clear communication and engagement across all touchpoints while collaborating with...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Innovate surgical education by collaborating with academic centers to drive endorsements, training standards, and procedural growth. Leverage clinical data and faculty advocacy to establish da Vinci a...

Sunnyvale, CARemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$157K - $252K *

Drive growth by leading the product strategy for merchant acquisition, enhancing onboarding experiences, and optimizing sales funnels. Collaborate with cross-functional teams to innovate and leverage...

Arlington, VARemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$200K - $240K *

Unlock potential by leading performance marketing initiatives to drive qualified customer acquisition through innovative digital strategies and collaboration with cross-functional teams...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$100K - $125K *

Take ownership of client relationships by guiding enterprise clients through technical integrations and offering strategic insights. Leverage your expertise in digital marketing to enhance client succ...

United StatesRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Lead the charge in shaping market strategies and messaging for innovative traffic management solutions, collaborating across teams to drive customer engagement and adoption through compelling content...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Transportation

$106K - $161K *

Join a team that's shaping product strategy and leading a talented group of Product Managers. Drive innovation, balance customer needs with technical feasibility, and enhance AI integration across a c...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Information Technology

$170K - $230K *

Pioneer a high-performing sales team, driving revenue growth through strategic leadership and client engagement. Shape the future of our corporate sales efforts by optimizing processes and fostering c...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $110K *

Engage in strategic marketing leadership to drive acquisition, retention, and revenue growth for SMBs. Transform insights into omni-channel campaigns, collaborating with cross-functional teams to enha...

Richmond Hill, ONRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$145K - $270K *

Elevate your career by leading global executive recruiting efforts, shaping talent strategies, and building high-performing teams. Drive impactful searches and foster relationships with senior leaders...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$103K - $176K *

Transform downstream marketing for cutting-edge medical devices. Drive product launches, develop compelling content, analyze market trends, and ensure regulatory compliance across global regions while...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Healthcare

$145K - $175K *

Elevate your career by leading product marketing for AI governance solutions. Drive impactful narratives, engage with analysts, and create high-quality content to enhance visibility and credibility in...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$170K - $190K *

Drive the growth of our executive community by building innovative channels and systems. Collaborate with leadership to leverage proprietary data, enhance engagement, and create impactful content that...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$213K - $321K *

Lead and develop a high-performing sales team, driving regional growth through effective strategy, coaching, and relationship-building. Own forecasting and operational cadence while fostering a cultur...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$198K - $368K *

Innovate transformative AI solutions for tax and accounting workflows, leading a high-performing team. Collaborate closely with product experts to enhance customer experience, and drive business strat...

New York, NYRemote

Reposted 3 days ago

  •   Less than 5 years exp.  •   Media

$160K - $215K *

Join a dynamic team to manage technology partner relationships, ensuring integration health and driving revenue growth. Collaborate with engineering and commercial teams to resolve issues and optimize...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$194K - $242K *

Unlock potential by leading product marketing strategies in GLP-1 and cardiometabolic health. Collaborate with cross-functional teams to enhance buyer clarity and sales effectiveness, while coaching a...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$135K - $160K *

Elevate your career by leading the strategy and execution of analytics products that drive measurable value in healthcare. Collaborate across teams to transform complex data into actionable insights t...

Dublin, OHRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.