Lead and execute integrated marketing strategies for Casino across Canada, collaborating with cross-functional teams to develop insight-driven, culturally relevant campaigns that enhance brand visibility and drive engagement.

Innovate customer-first marketing capabilities by leading cross-functional teams to define strategies, manage roadmaps, and implement scalable solutions that enhance operational efficiency and drive measurable business outcomes.

Unlock potential by strengthening relationships with VIP players and driving revenue growth through data-driven insights and personalized service, while collaborating across teams to enhance the overall player experience and engagement.

Accelerate engagement strategies to onboard high-value traders, driving customer acquisition events and fostering loyalty through tailored solutions and exceptional experiences while managing relationships and compliance effectively.

Shape compliance strategies in sports wagering, collaborating across teams to ensure regulatory alignment and optimize new market opportunities while maintaining the highest standards of integrity and responsibility in operations.