Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$167K - $185K *

Shape your career by leading innovative digital marketing solutions within the pharmaceutical industry, focusing on HCP and patient engagement through a customer-centric lens and collaborating closely...

San Diego, CARemote

Reposted yesterday

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$170K - $200K *

Drive impactful product marketing strategies that translate complex AI technology into compelling narratives. Shape go-to-market initiatives, create high-value content, and enable sales teams to effec...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $200K *

Empower our growth by managing the positioning, messaging, and GTM strategy across multiple industries, ensuring impactful narratives that resonate with diverse stakeholders and drive revenue growth t...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnerships to enhance Aprimo's ecosystem and market presence...

Chicago, ILRemote

6 days ago

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Drive impactful marketing operations by optimizing automation and lifecycle programs. Collaborate with cross-functional teams to enhance lead management and reporting, ensuring data-driven strategies...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $100K *

Grow your career with a pivotal role managing platform partnerships and campaign operations. Oversee execution from intake to delivery, ensuring quality and alignment with partner expectations while f...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

$140K - $170K *

Champion the go-to-market strategy for streaming advertising, leading a product marketing team to craft compelling messaging and drive revenue growth. Collaborate across departments to ensure alignmen...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Accelerate progress at an innovative healthcare firm by leading account-based marketing initiatives. Collaborate closely with Sales to create impactful marketing plays that engage targeted health syst...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$169K - $210K *

Elevate brand awareness through strategic paid amplification of content, ensuring effective reach and engagement. Collaborate cross-functionally to optimize media budgets and measure success metrics...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$194K - $204K *

Lead the transformation of retailer experiences by owning the Retailer App platform and Analytics & Insights. Drive product vision, enhance user engagement, and deliver actionable insights to empower...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$124K - $205K *

Optimize marketing operations by managing systems, data, and processes to drive pipeline growth. Lead HubSpot and Salesforce integration, oversee lifecycle reporting, and implement AI solutions while...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$80K - $95K *

Advance your career by driving impactful Paid Social strategies across platforms like Meta and TikTok. Collaborate with cross-functional teams to optimize campaigns, leverage data insights, and enhanc...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Champion new business growth by leveraging relationships and insights to engage senior decision-makers. Drive the sales process, identify client needs, and deliver tailored solutions in the digital ma...

Chicago, ILRemote

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$94K - $148K *

Optimize integrated digital marketing campaigns to enhance awareness in the mortgage ecosystem. Collaborate cross-functionally to ensure seamless execution and measurable outcomes, leveraging AI tools...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $155K *

Lead the strategic management of a diverse property portfolio, enhancing site performance and revenue through effective negotiations and cross-functional collaboration. Drive initiatives that maximize...

Bentonville, ARRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Elevate client outcomes by managing complex AI and data programs. Serve as the primary contact for multi-geo teams, ensuring technical delivery aligns with business goals. Foster strong relationships...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Drive impactful go-to-market strategies for Global Systems Integrators. Leverage your product marketing expertise to create valuable enablement resources that empower partners and enhance Cyera's data...

RemoteRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Shape the future of payroll and integrations by leading product vision and strategy across Canada and the US. Collaborate with a talented team to ensure accuracy and compliance while driving impactful...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Elevate the payroll and integrations product vision, driving initiatives across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while enhancing customer ex...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while driving innovative solutions that...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$156K - $260K *

Elevate customer experiences by leading AI-driven personalization across the entire design and shopping journey. Own product strategy, collaborate cross-functionally, and innovate to anticipate custom...

Washington, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$91K *

Champion cross-functional programs that drive strategic outcomes, ensuring alignment with organizational priorities. Lead complex initiatives, manage risks, and foster stakeholder engagement to delive...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Media

$90K - $180K *

Lead the charge in driving customer success through effective onboarding and cross-functional collaboration. Analyze data to identify opportunities, mentor team members, and execute strategic plans th...

Bentonville, ARRemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $196K *

Shape the future of K-12 education by leading product marketing strategies that drive growth and adoption. Collaborate cross-functionally to deliver compelling messaging and go-to-market initiatives t...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...

Charlotte, NCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.