Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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1
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$126K - $236K *

Lead the charge in consumer engagement and growth strategy, driving awareness and deepening user connections across channels. Collaborate cross-functionally to optimize campaigns that inspire action a...

United StatesRemote

Yesterday

  •   5 - 7 years exp.  •   Media

$70K - $130K *

Shape customer engagement by optimizing site merchandising and layouts. Collaborate cross-functionally to drive traffic and enhance user experience through data-driven insights and strategic initiativ...

Bentonville, ARRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$78K - $105K *

Drive your career forward as a Senior Manager leading conversion rate optimization and website experimentation. Collaborate across teams to enhance digital experiences and boost enrollment through str...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$150K - $180K *

Help us shape the future of real estate by leading product strategy for organic discovery and AI visibility across a vast network of websites, driving client success and revenue through innovative sol...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$70K - $130K *

Lead the charge in enhancing customer experiences on a major eCommerce platform. Oversee homepage strategy, execution, and operational excellence, driving impactful results through collaboration, data...

Bentonville, ARRemote

Today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$149K - $213K *

Lead the demand generation strategy to drive qualified pipeline and ARR growth. Build a high-performing team, optimize conversion paths, and align marketing with sales objectives to transition from sa...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $110K *

Bring your expertise to a dynamic role where you'll shape marketing strategies and positioning for academic programs, ensuring clarity and effectiveness throughout their lifecycle while collaborating...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$150K - $180K *

Champion the evolution of brand marketing by leading a dynamic team, crafting compelling campaigns, and enhancing executive communications to elevate brand presence and engagement across all platforms...

CanadaRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in shaping product marketing strategies that elevate brand visibility, drive customer engagement, and support sales growth through innovative messaging and cross-functional collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$108K - $162K *

Transform regional marketing efforts by executing targeted programs that align with sales priorities and drive pipeline growth across the U.S. West territory. Collaborate with cross-functional teams t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Transform customer engagement through innovative marketing strategies, managing global campaigns and partnerships to enhance brand loyalty and advocacy. Drive measurable success in a dynamic startup e...

California City, CARemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team to define product strategy and deliver innovative payment solutions. Collaborate across functions to drive customer value and business outcomes while managing the end-to-end paymen...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$84K - $156K *

Manage the coordination of original content production, ensuring seamless collaboration across teams. Oversee project milestones, budgets, and communication with internal and external partners to driv...

Los Angeles, CARemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$204K - $290K *

Create a groundbreaking consumer loyalty program that enhances user engagement and retention. Drive the vision, launch rewards, and collaborate across teams to ensure a seamless experience that positi...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$124K - $182K *

Lead the development of threat intelligence solutions, transforming data into actionable insights. Collaborate with engineers and experts to define product vision and roadmap for innovative cybersecur...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $90K *

Transform your marketing career by driving product strategies and campaigns. Collaborate with cross-functional teams to create compelling messaging and targeted programs that enhance customer engageme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$80K - $90K *

Join a dynamic team to drive product marketing and ABM strategies, enhancing customer engagement and market presence through compelling messaging and targeted campaigns that foster growth and awarenes...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$100K - $150K *

Unlock your potential by leading the operational backbone of a new Customer Experience Center. Drive launch readiness, manage vendor relationships, and ensure seamless program execution to deliver exc...

Waukesha, WIRemote

Yesterday

  •   5 - 7 years exp.  •   Business Services

$160K - $200K *

Unlock potential by leading global integrated campaigns that drive pipeline and revenue. As a player-coach, you'll manage a high-performing team while executing multi-channel strategies that align wit...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$110K - $130K *

Drive product innovation by designing AI-enabled workflows that simplify complex insurance operations, ensuring user trust and operational efficiency through close collaboration with engineering and g...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Create impactful go-to-market strategies and account-based marketing programs for utility accounts, shaping messaging and campaigns to drive business development and engagement from day one...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Lead the charge in managing complex public safety projects, ensuring timely delivery and high customer satisfaction. Oversee a diverse portfolio while collaborating with cross-functional teams to driv...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$70K - $120K *

Join a team that's focused on driving inbound lead traffic through innovative marketing automation strategies. Leverage your expertise in Marketo and Salesforce to optimize lead management and collabo...

California City, CARemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$70K - $120K *

Elevate marketing strategies by managing lead generation programs and optimizing systems. Collaborate with teams to enhance data-driven solutions and ensure effective lead management using Marketo and...

Colorado City, CORemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.