Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Unlock the potential of marketing technology by leading cross-functional programs that enhance campaign performance, streamline processes, and drive innovation through AI and automation. Collaborate w...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$92K - $136K *

Help us drive customer success by owning and optimizing digital engagement programs. You'll lead strategy, build automated journeys, and analyze performance to enhance customer experiences and ensure...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $90K *

Lead the execution and optimization of programmatic campaigns, collaborating with clients and teams to drive performance. Mentor junior staff while managing complex projects in a dynamic retail enviro...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$149K - $185K *

Lead the strategy and execution of paid digital advertising programs, optimizing campaigns across multiple channels to drive measurable pipeline and revenue impact. Collaborate with cross-functional t...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $125K *

Elevate your career by managing Amazon DSP campaigns for multiple accounts, optimizing performance, and building strong client relationships. Drive insights and strategies while collaborating with cro...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$101K - $117K *

Accelerate our Marketing Technology initiatives by leading complex programs, ensuring alignment with strategic priorities, and driving continuous improvement across the MarTech landscape through effec...

Ohio, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$88K - $105K *

Innovate within the media marketing domain by executing high-impact paid campaigns. You'll enhance lower funnel conversion strategies, leveraging your extensive SA360 expertise to drive results and de...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Staffing

$120K - $140K *

Contribute to innovative performance marketing strategies driving customer acquisition and retention. Manage budgets, conduct experiments, and leverage AI tools to optimize campaigns across multiple d...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Transform digital marketing strategies by leading SEO, AEO, and affiliate initiatives. Collaborate cross-functionally to drive growth, optimize performance, and enhance discoverability in a dynamic e...

Sunnyvale, CARemote

Reposted today

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$160K - $190K *

Drive your career forward by owning the end-to-end paid acquisition program. Lead channel strategy, budget allocation, and hands-on campaign management while launching new channels and optimizing perf...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$114K - $129K *

Empower growth by crafting integrated marketing strategies that engage customers and drive demand. Collaborate with cross-functional teams to translate business priorities into actionable campaigns an...

New York, NYRemote

5 days ago

  •   5 - 7 years exp.  •   Media

$80K - $90K *

Elevate your career by leading high-impact Facebook and Instagram campaigns, focusing on performance optimization and strategic account management for top-tier clients in a dynamic marketing environme...

Vancouver, BCRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$181K - $245K *

Elevate your career by leading lifecycle marketing strategies that enhance customer engagement, retention, and monetization. Drive impactful programs while managing a high-performing team and collabor...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$91K - $120K *

Lead the charge in shaping product narratives and go-to-market strategies. Collaborate across teams to drive adoption and revenue, ensuring impactful messaging and sales enablement in a fast-paced, gr...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Contribute to innovative demand generation initiatives that drive pipeline, revenue, and growth. You'll execute, optimize, and analyze campaigns while collaborating with cross-functional teams to leve...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $339K *

Transform programmatic advertising by defining and scaling innovative products, collaborating across teams to enhance advertiser experiences while ensuring alignment with strategic business goals...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$112K - $130K *

Join as a strategic leader in performance marketing, driving growth for high-complexity ecommerce accounts. Collaborate with teams to enhance client success and elevate marketing strategies, ensuring...

CanadaRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$162K - $244K *

Elevate your career by leading an AI-driven digital marketing strategy that transforms pipeline generation and revenue growth. Drive innovation, optimize performance, and mentor a high-performing team...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$145K - $185K *

Engage the customer lifecycle by developing scalable marketing programs that enhance onboarding, retention, and expansion. Collaborate cross-functionally to transform insights into impactful strategie...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Join a dynamic team as a senior leader, driving client relationships and revenue growth in lead-generation sectors. You'll manage a diverse portfolio, ensuring lead quality and speed while leveraging...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Drive impactful paid media strategies for B2B clients, leading senior conversations and translating complex data into actionable insights. Collaborate with a high-performing team to connect ad spend t...

Toronto, ONRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Join a dynamic marketing team to drive B2C performance marketing, optimize campaigns, and enhance enrollment outcomes through strategic collaboration and data-driven insights across multiple channels...

Texas, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$130K - $150K *

Unlock growth as you drive performance marketing strategies, optimizing paid acquisition channels and enhancing conversion rates. Collaborate closely with a small team to achieve customer acquisition...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$80K - $100K *

Join a team that's dedicated to turning paid media investment into profitable growth. You'll manage campaigns across multiple platforms, optimize performance metrics, and collaborate with cross-functi...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.