The Lifecycle Growth Manager will build a communication strategy that fosters lifelong users who exclusively choose Yourgi and actively invite their network to join. You will embed the Yourgi Guarantee and Rewards program into the lifecycle journey from day 1-helping users earn, understand, and leverage each to drive long-term retention. By retaining users after their first booking, you will secure a strong CAC:LTV ratio and justify customer-first marketing programs that drive sustainable revenue.

The Impact - Build the foundation of how Yourgi customers perceive the brand. By deploying our mission and value propositions through sophisticated marketing programs, you will establish Yourgi as Earth's most trusted pet care connector.

Location: Fully Remote

Reports To: VP of Marketing & Revenue

Compensation: $130k - $150K + Bonus

Key Responsibilities

• Trust & Relationship Building (60%): Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals.

• Cross-Functional Lifecycle Strategy (30%): Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV).

• Product & Personalization: Partner with Product to deliver dynamic, value-driven experiences-utilizing AI-driven content, localized updates, and targeted provider matches.

• Brand Differentiation: Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition.

Qualifications

• 3-5+ years in lifecycle marketing, CRM, or retention marketing - ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI.

• Proven track record improving a specific retention metric - repeat purchase/booking rate, churn reduction, LTV expansion, etc. Ask for a concrete example/number in the application, since your success metrics are so number-driven.

• Hands-on platform ownership - not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently.

• Comfort operating with ambiguity in an early-stage/startup environment - Yourgi is 5 markets in, still building infrastructure, experienc advocating for investments is a must

• Two-sided marketplace experience (nice-to-have, not required) - understanding that you're building trust with both pet parents and Yourgi Pros is a meaningfully different skill than single-sided consumer lifecycle work.

Skills

• Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) - hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends.

• Retention and cohort analytics - comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team.

• Behavioral segmentation & personalization - experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions.

• Referral and loyalty program design - knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal.

Success Metrics

• First 30 Days: Deploy a measurable, multi-channel experience specifically designed to drive customers toward their second booking.

• 45-Day Goal: Establish monthly reporting on user sessions and "last touch" bookings value.

• 60-Day Goal: Achieve an 80% second-booking rate for new customers within their first 30 days.

• 120-Day Goal: 50% of new customers reach an Average Booking Per User (ABPU) of $200 (90-day cohort).

• 180-Day Goal: Every new user successfully sends one referral invite to a friend within 90 days of their first booking.

Perks
• Health, vision, dental, long & short-term disability, and life insurance
• A startup mentality company with stable private equity funding
• 401k match
• Pet care discounts
• Flexible time off
• Parental leave
• Opportunity to grow your career with a network of like-minded professionals