Metronorth Railroad

Website Content Strategist

Metronorth Railroad$84K — $88K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • H.S. Diploma or GED required; Bachelor's degree preferred.
  • 5+ years in marketing, journalism, or communications writing for the public.
  • 2+ years experience with content management systems (Drupal, WordPress, etc.).
  • 1+ year experience with project management software (JIRA, Trello, etc.).
  • 1+ year experience in user-centric design principles.

Responsibilities

  • Manage updates to the MTA website, including approving stakeholder changes.
  • Coordinate content visibility with stakeholders across multiple agencies.
  • Develop customer communication strategies with senior management.
  • Write and edit professional-grade content.
  • Oversee 2-3 direct reports in content management.
  • Collaborate with the product team to enhance CMS tools and features.
  • Assist other departments in updating their web content.
  • Maintain a content calendar to align with agency-wide priorities.

Benefits

  • Eligible for telework one day per week after 30 days of employment.
  • Work-life balance with regular hours (9 am - 5:30 pm).
  • Opportunity to influence content strategies across a major public agency.
  • Engagement with a wide array of stakeholders, enhancing networking opportunities.
  • Contribute to significant public-facing information that impacts millions.
Full Job Description
Job ID: 15856

Business Unit: MTA Headquarters

Location: New York, NY, United States

Regular/Temporary: Regular

Department: Customer Experience

Date Posted: May 19, 2026

Description

JOB TITLE:

Website Content Strategist

DEPT/DIV:

Customer Experience

SUPERVISOR:

Content Director

WORK LOCATION:

2 Broadway, New York, NY 10004

HOURS OF WORK:

9:00 am - 5:30 pm (7.5 hours/day) or as required

FULL/PART-TIME

FULL

SALARY RANGE:

$84,700 - $88,800

DEADLINE:

Until filled

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Job Summary :

The Website Content Strategist is responsible for overseeing the MTA's website, which reaches millions of New Yorkers each day with essential information, as well as other MTA web pages, including OMNY.info. They work with stakeholders across the MTA's various operating agencies and departments to ensure that web content is accurate and customer-focused .

The Website Content Strategist is also an evangelist for and trainer on our content management system (CMS). They will work with product managers and the website development team to improve the CMS and provide feedback on new functions and content types.

The ideal candidate will be able to think big picture about how websites are organized, structuring entire sections, and advising on information architecture. They should also be able to roll up their sleeves and rewrite or edit content for clarity and concision.

Responsibilities:
  • Manage all site updates to the MTA website. Make basic updates and approve changes from other stakeholders.
  • Coordinate with multiple stakeholders across multiple agencies to ensure their content is findable.
  • Develop customer communication strategies in collaboration with senior management across the spectrum of the organization.
  • Write professionally trained content.
  • Manage the work of 2-3 direct reports.
  • Work with the product team to build new CMS tools and features, serving as the main advocate for content editors.
  • Assist other departments across the agency in making updates to their web content.
  • Maintain a content calendar for the MTA website.
  • Collaborate with other departments across the MTA on content that promotes agency-wide priorities and initiatives.


Required Knowledge/Skills/Abilities:
  • Superior writing ability, including enthusiasm for writing at a lower grade level and for simplifying complicated ideas. A love of understanding and explaining things to people is important.
  • Ability to collaborate with senior management across the spectrum of an organization while advocating for a customer-centric voice and tone.
  • Some basic understanding of how to convey information visually, or how to work with designers to use words and pictures to their full effect.
  • Excellent communication and interpersonal skills.
  • Excellent organizational and presentation skills.
  • Demonstrated ability to work with all internal levels within a given organization.
  • Demonstrated ability to work in a high-profile, high-pressure environment effectively.
  • Demonstrated ability to complete short- and long-term projects effectively and as efficiently as possible.
  • Demonstrated basic analytical capabilities and quantitative skills.


Required Education and Experience:
  • H.S. Diploma or General Education Degree (GED)
  • Minimum 5 years of experience in marketing, journalism, communications, or a related field with experience writing for the public and meeting deadlines.
  • Minimum 2 years of e xperience with a content management system (Drupal, WordPress , or related system).
  • Minimum 1 year of e xperience with product or project management software, including JIRA, Trello, Airtable , Monday, Asana, or related software.
  • Minimum 1 year of e xperience with content design, or strong knowledge of web page layout and making content structured and discoverable. Experience with information architecture is a plus.
  • Minimum 1 year of e xperience in user-centric principles.

The Following is/are preferred:
  • Bachelor's Degree in Arts/Sciences (BA/BS) in Communications, Journalism, Business, or related field. An equivalent combination of education from an accredited college and experience may be considered in lieu of a degree.
  • Minimum 1 year of p rior experience managing an editorial or content calendar for a business, brand, or institution is a plus.
  • Minimum 1 year or p rior experience working in a large, multi-faceted, fast-paced organization or governmental body.


Other Information

May need to work outside of normal work hours (i.e., evenings and weekends)

Travel may be required to other MTA locations or other external sites.

According to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

About Metronorth Railroad

Metro-North Railroad is a commuter railroad that serves the northern suburbs of New York City. The railroad was founded in 1983 and is owned by the Metropolitan Transportation Authority (MTA). Metro-North operates three main lines, the Hudson Line, the Harlem Line, and the New Haven Line, which together serve over 85 million passengers annually. The railroad has a fleet of over 400 rail cars and operates over 700 trains per day. In addition to commuter service, Metro-North also operates several tourist trains, including the popular Fall Foliage and Holiday Express trains.
Learn more about Metronorth Railroad
Size
7,000 employees
Industry
Net Income
$100 million
Founded
1983
5 Year Trend
-5%
Revenue
$1 billion

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