As the Website and SEO Manager with Bell, you will serve as the strategic and technical owner of Bell's community and corporate website ecosystem. This role is responsible for defining and optimizing website performance, SEO strategy, and the overall digital customer journey across the portfolio.
This position sits within the Performance Marketing team and plays a critical role in driving organic traffic, improving conversion performance, and ensuring scalable, high-performing website infrastructure. The Website and SEO Manager will oversee website systems, analytics, and SEO strategy while managing the Website Associate to ensure accurate and timely execution of day-to-day updates. The ideal candidate will have experience managing an enterprise website in-house.
Essential Functions and Responsibilities - Define and execute website strategy across corporate and community websites by setting the roadmap for site architecture, CMS structure, and performance priorities across the portfolio. Continuously optimize for scalability, user experience, and conversion performance.
- Own and improve the digital customer journey by identifying friction points across the funnel and implementing enhancements that improve engagement, lead quality, and conversion rates. Use behavioral and performance data to guide UX and content decisions.
- Lead SEO, GEO, and AIO strategy by developing and executing a comprehensive organic growth plan that improves visibility, rankings, and qualified traffic across search platforms. Continuously test and adapt to evolving search trends, including AI-driven discovery and local search dynamics.
- Serve as SME for Google Tag Manager and GA4 and own the integrity of website tracking by ensuring all tags, events, and data layers deliver accurate and actionable insights. Maintain alignment between GA4, CRM, and other systems to support reliable performance measurement.
- Define KPIs and reporting frameworks by establishing clear success metrics across traffic, engagement, and conversion performance. Build reporting that translates data into actionable insights for stakeholders and supports portfolio-level decision-making.
- Partner with developers and vendors to implement new features, resolve issues, and enhance site performance while ensuring alignment with business goals and timelines. Serve as the bridge between technical teams and marketing stakeholders.
- Manage SOPs and workflows by building and maintaining standardized processes for website updates, SEO implementation, QA, and reporting. Identify opportunities to streamline and automate workflows to improve speed, accuracy, and scalability.
- Collaborate with marketing and operations teams to align website strategy with broader business objectives, campaigns, and leasing goals. Ensure the website supports property-level needs while maintaining consistency across the portfolio.
Additional Functions and Responsibilities- Additional duties as assigned
Knowledge, Skills and Abilities:- Expertise in technical SEO and website performance
- Proficiency with GA4 and Google Tag Manager
- Experience with scalable CMS platforms
- Understanding of front-end and back-end workflows
- Strong analytical and stakeholder management skills
- Familiarity with DNI
Education and Background:- Bachelor's degree preferred
- 5-7 years of relevant experience
- Familiarity with platforms like Storyblok or WordPress Multisite
- Experience managing scalable Headless websites
- Multifamily or real estate experience preferred
- Experience with project management tools preferred
- Experience using AI to solve complex problems
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