Web3 Sales Development Representative (SDR / BDR / ADR / Outbound Sales Prospecting Specialist)

Halborn

$90K — $100K *
US-AnywhereRemote in New York, NY
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of outbound sales in tech startups, particularly within Web3 or digital assets.
  • Proven track record of securing new business meetings through cold outreach.
  • Hands-on experience with CRM tools like Apollo, HubSpot, or Salesforce.
  • Strong understanding of blockchain, NFTs, DeFi, and overall Web3 concepts.
  • Exemplary communication skills for diverse decision-making interactions.
  • Self-motivated and capable of managing follow-ups without missing opportunities.
  • Comfortable with technical aspects of blockchain and cybersecurity.

Responsibilities

  • Execute purely outbound prospecting for institutional and fintech clients.
  • Develop targeted lead lists and engage prospects through various communication channels.
  • Qualify leads using knowledge of blockchain security and digital-asset infrastructure.
  • Collaborate with Account Executives to enhance account penetration and territory strategy.
  • Maintain meticulous records of outreach and sales activities within CRM systems.

Benefits

  • Dedicated support for travel and client meetings within the role.
  • Opportunity to attend key industry conferences and networking events.
Full Job Description
This role requires prior experience in outbound prospecting in Web3/ Blockchain / Digital Assets / Crypto specific markets.

The Role

We are hiring a Web3-focused Sales Development Representative (also known as BDR, ADR, or Outbound Sales Development Specialist) to drive disciplined outbound pipeline generation. This position requires experience in structured outbound prospecting and familiarity with the digital-asset or broader Web3 ecosystem.

Key Responsibilities
• Execute 100% outbound prospecting into institutional, fintech, and Web3 clients
• Build targeted lead lists and run structured multi-touch sequences (email, LinkedIn, calls, event follow-up)
• Qualify prospects using a working understanding of blockchain security, custody, and digital-asset infrastructure
• Collaborate with Account Executives on account penetration and territory development
• Maintain accurate activity tracking and pipeline hygiene in Apollo/HubSpot/Salesforce-style tools

  • Web3 background is a must
  • 2-3 years experience in outbound sales roles for a tech start-up
  • Track record securing a high number of new business meetings each month via cold outreach
  • Experience with prospecting techniques and tools (Salesforce, Outreach, SalesNavigator, etc.)
  • Capable of building and executing outbound campaigns
  • Passionate and knowledgeable about blockchain, crypto, NFT, DeFi, and the entire web3 industry
  • Consistent and proven delivery of attaining revenue targets/goals and quota attainment as well as driving business growth
  • Dedicated follow-up skills that allow nothing to fall through the cracks
  • Strong executive presence and great presentation skills along with high confidence in engaging with diverse decision-makers
  • Powerful communication and interpersonal skills are critical. Highly articulate via phone, email and in person is a differentiator, along with a positive engaged approach to working collaboratively with internal and external colleagues
  • Inspired by working in a constantly changing and evolving work environment where growth is non-stop
  • High self-awareness and emotional intelligence
  • Someone with an innate curiosity to learn
  • Have the desire to succeed alongside teammates
  • Comfortable with being able to learn from rejection
  • Willingness to learn technical aspects of blockchain and cybersecurity
  • Ability to travel up to 30% of the time

Requirements
• Proven experience as an SDR / BDR / ADR / Lead Generation Specialist / Outbound Sales Development Representative with measurable outbound performance
• Demonstrated ability to generate qualified meetings in a technical B2B environment
• Experience with Web3, digital-asset platforms, or cybersecurity concepts; applicants without prior exposure to these markets are unlikely to be a match
• Strong written and verbal communication skills
• High research capability, persistence, and autonomous working habits

Nice to Have
• Prospecting experience in cybersecurity, blockchain infrastructure, compliance, or fintech
• Exposure to institutional clients (banks, custodians, asset managers) or DeFi protocols

Compensation

OTE in the 90-100K range on a 50/50 split (base + variable), with competitive accelerators, performance incentives, and a dedicated budget for travel, client meetings, and key industry conferences.

The pay range for this role is:

90,000 - 100,000 USD per year (Florida)

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