Are you an SEO professional who thrives on driving organic search performance and visibility for purpose-driven organizations? Do you enjoy digging into data, translating performance signals into actionable insights, and working across a range of client accounts with structure and precision?

Interactive Strategies, a leading digital agency in Washington, DC, is seeking a skilled Web Optimization Manager to join our Data Insights team. This is a hands-on, execution-focused role for someone who has strong working command of both search optimization and analytics reporting and is ready to operate with a high degree of independence across both disciplines.

You will report to our Associate Director of Optimization and work closely with our Associate Director of Data and Analytics. This role is a strong fit for a well-rounded digital practitioner who wants to sharpen their skills across SEO and analytics while contributing meaningfully to a collaborative, client-focused team.

Responsibilities

• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts.
• Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve.
• Complete competitive keyword gap analyses and map findings to actionable opportunities.
• Collaborate with content, UX, and development teams to implement best practices and support overall site performance.
• Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements.
• Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
• Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
• Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy.
• Support quarterly performance reporting for select client accounts, independently managing smaller accounts.
• Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review.
• Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps.
• Populate structured outputs and checklists to support repeatable technical workflows.
• Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems.
• Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors.
• Work across multiple clients simultaneously with strong attention to detail and clear communication.
• Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.

Requirements

• 3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization.
• Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs.
• Experience building or duplicating dashboards and QA-ing data visualizations.
• Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events.
• Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis.
• Familiarity with CMS platforms such as WordPress and Drupal.
• Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation.
• Experience working across functions including content, design, development, and marketing.

Nice to Haves:

• Familiarity with LLM visibility tools and AI search measurement.
• Hands-on experience with paid media, social, or other digital marketing channels.
• Exposure to CRO or A/B testing workflows.
• Experience with heatmapping tools.

Qualities you bring to the table:

• Creative. You bring passion to your work and produce content that engage, motivate and inspire.
• Strategic. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
• Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
• Committed. You're committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
• Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
• Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.

Benefits

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things:

(1) we care as much about quality as we do about budgets

(2) we find the strengths in each employee and nurture them

(3) we encourage a culture that values innovation and creative freedom

(4) we want you to have fun. We understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits

Salary Range

$75,000 - $90,000 (commensurate with experience)