Job Description:Key ResponsibilitiesWebsite Ownership- Own the day-to-day management of Kaleris.com - publishing and updating content, designing and managing page structure, and maintaining site health.
- Serve as the primary administrator of the CMS platform (e.g., WordPress, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.
- Implement front-end changes using HTML, CSS, and JavaScript; collaborate with developers for more complex builds or integrations.
- Monitor and optimize site performance - page speed, Core Web Vitals, uptime, and mobile responsiveness - and resolve issues proactively.
- Manage DNS, SSL certificates, domain records, hosting configurations, and third-party tag/script integrations.
- Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.
- Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.
- Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).
Marketing Technology Stack- Own and administer the full marketing technology stack - including MAP (HubSpot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.
- Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.
- Manage all website-to-CRM and MAP integrations - forms, progressive profiling, lead routing, and data sync - ensuring clean, complete lead data flows into Salesforce.
- Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.
- Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.
- Partner with demand generation on campaign setup, UTM governance, attribution modeling, and ROI reporting.
- Govern martech data quality - deduplication, field mapping, list hygiene, and compliance with privacy regulations.
- Evaluate and integrate AI-powered tools for personalization, predictive scoring, content optimization, chat, and site search.
- Manage vendor relationships, contracts, and support escalations for all marketing technology platforms.
Required Qualifications- Bachelor's degree in Web Development, Computer Science, Digital Marketing, or a related field, or equivalent professional experience.
- 4-6 years of experience owning a corporate or B2B website and marketing technology stack end-to-end.
- Exceptional copy writing skills with experience creating, editing, and managing web copy that is audience-focused and aligned with SEO, GEO and organizational messaging.
- Proficiency in HTML, CSS, and JavaScript for front-end troubleshooting and implementation.
- Hands-on experience with at least one enterprise CMS platform (WordPress, Webflow, Drupal, or similar).
- Proven experience administering a marketing automation platform (HubSpot or Marketo) and CRM (Salesforce) - including integrations, workflows, and lead lifecycle management.
- Experience with Google Tag Manager, GA4, and Google Search Console; comfortable building reports and attribution dashboards.
- Working knowledge of SEO best practices, including on-page optimization, technical SEO, and site architecture.
- Working knowledge of GEO/AEO best practices, including content structuring, schema markup and JSON implementation.
- Ability to manage hosting infrastructure, DNS, SSL, and third-party integrations independently.
- Strong project management and vendor management skills with the ability to juggle multiple priorities and stakeholders.
- Excellent written and oral communication skills - able to translate technical concepts for non-technical marketing and sales partners.
Preferred Qualifications- HubSpot or Marketo certification(s); Salesforce experience, including campaign influence and lead-to-opportunity reporting.
- Familiarity with A/B testing and conversion rate optimization tools (Optimizely, VWO, or similar).
- Experience with intent data platforms (6sense, Bombora, or similar) and/or account-based marketing tools.
- Basic graphic design skills - ability to conceptualize, produce and optimize web-ready visual assets.
- Experience with version control and deployment workflows (Git/GitHub, CI/CD pipelines).
- Experience working in a B2B SaaS or technology company environment.
- Familiarity with AI tools for SEO, personalization, content generation, or predictive analytics (e.g., Surfer SEO, Mutiny, Jasper, or similar).
• Ownership and AI MindsetThis is not a support role - it is an ownership role. We are looking for someone who treats the website and the martech stack as their product: setting the roadmap, making the trade-offs, driving outcomes, and holding the line on quality and data integrity. If you thrive when you have full accountability over a system that directly impacts revenue, this role is for you.
At Kaleris, we view AI as a useful co-pilot, not a replacement for craft. We expect our Web & Marketing Technology Manager to actively experiment with and incorporate AI tools into their daily workflow.
