Management Level
G
We are looking for a
Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company's most important
revenue channels, with direct accountability for website-driven pipeline
contribution.
Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.
Responsibilities:Web Strategy, Performance & Growth- Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture
- Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution
- Translate business priorities, campaigns, and GTM motions into high-performing digital experiences
SEO, AEO & Organic Visibility- Lead SEO strategy across properties, improving rankings and organic performance for priority pages
- Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility
- Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site
Website Experience & Conversion Optimization- Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates
- Partner with Content and Product Marketing to align site experience with audience needs and search intent
- Develop and test landing pages, templates, and conversion paths that support campaign performance
Analytics, Reporting & Platform Management- Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console)
- Build standardized dashboards, scorecards, and KPI frameworks to track performance
- Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities
Team Leadership, Operations & Collaboration- Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale
- Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams
- Act as the internal expert on web performance, sharing insights and recommendations across stakeholders
The starting salary for this role is expected to fall within the range of $85,000 to $95,000 CAD annually, commensurate with the candidate's qualifications and experience.
Required Qualifications:Education:- Bachelor's degree from an accredited college or university with major coursework in communications, journalism, media, public relations, or digital marketing, or a related field required. Equivalent work experience in a similar position may be substituted for educational requirements.
Experience:- 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion
- Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments
- Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent project management and cross-functional collaboration skills
Nice to Have- Familiarity with HubSpot, Salesforce, and Tableau
- Curiosity, experimentation, and testing of AI applications
- Experience managing multi-language or global websites
- Exposure to conversion rate optimization (CRO) and testing approaches
