SEO / GEO Search Specialist (AI & Answer Engine Optimization)Location: Remote (U.S. preferred)
Level: Mid-Senior (4-5+ years experience)
Role OverviewWe are seeking an experienced
SEO Specialist who is passionate about the future of search and has hands-on experience leveraging
AI tools and agents to scale SEO strategies. This role will play a critical part in evolving our SEO offerings from traditional ranking models to
AI-powered discovery and answer-driven visibility.
You'll work cross-functionally with teams to develop scalable, repeatable processes for keyword research, technical SEO, reporting, and onsite optimization.
Key ResponsibilitiesSEO Strategy & Execution- Develop and execute SEO strategies across technical, on-page, and content optimization.
- Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments.
- Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries).
Generative Engine Optimization (GEO)- Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.).
- Structure content for featured snippets, entity recognition, and semantic relevance.
- Partner with internal teams and clients to align outputs with answer-based discovery models.
AI & Automation- Build and/or utilize AI agents and tools to streamline:
- Keyword research and clustering
- SEO audits and issue identification
- Reporting and performance analysis
- Develop scalable workflows that improve efficiency and consistency across accounts
Technical SEO & Auditing- Perform site audits, identify technical issues, and provide actionable recommendations
- Work with developers to implement fixes related to indexing, crawling, site speed, and structured data
Reporting & Insights- Create clear, actionable reporting that ties SEO performance to business outcomes
- Translate complex SEO and AI trends into client-friendly insights and recommendations
QualificationsRequired- 4-5+ years of hands-on SEO experience (agency experience preferred)
- Strong understanding of technical SEO, on-page optimization, and content strategy
- Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
- Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
- Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
- Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
- Ability to translate data into actionable insights for internal teams and clients
Preferred (Nice-to-Have)- Experience working with pharma or healthcare clients
- Understanding of regulatory considerations (MLR environments, compliance constraints)
- Experience collaborating with paid media teams on integrated search strategies
- Knowledge of structured data/schema and entity-based SEO
What Success Looks Like- Clear improvements in organic visibility across both traditional SERPs and AI answer experiences
- Scalable AI-driven processes implemented across accounts
- High-quality, client-ready insights that drive strategic decisions
- Strong cross-team collaboration and "one team" execution across channels
Why Join Us- Be at the forefront of AI-driven search transformation
- Work on innovative solutions beyond traditional SEO
- Collaborative, forward-thinking team culture
- Opportunity to shape emerging GEO and AI search capabilities
- We Offer Competitive Pay and Benefits.
Interested?Apply by submitting your resume and a brief note outlining your healthcare or media experience.
