The
Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This role owns the full lifecycle of web content-from strategy to publishing to performance-and plays a critical role in how we attract, engage, and serve our customers across B2B and B2C audiences.
Success in this role requires a balance of hands-on expertise and strong leadership, bringing deep digital acumen, decision-making, problem-solving, and leadership to efforts that directly impact customer experience, acquisition, and retention, delivering digital experiences that achieve desired business outcomes.
What You'll Do:Team Management:- Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability
- Act as a working leader-personally contributing to complex initiatives, problem-solving, and execution where needed
- Establish clear priorities, streamline intake, and ensure the team is focused on the highest-value work
Web Content Management:- Through ongoing collaboration, drive GuideStone's web content strategy, ensuring alignment to business priorities and measurable outcomes
- Lead the development and execution of high-impact web initiatives, campaigns, and experiences-not just contribute to them
- Shape the end-to-end user journey across our sites, including navigation, content architecture, CTAs, and conversion strategy
- Translate business goals into digital experiences that drive engagement, lead generation, and growth
- Provide input into CMS roadmap and development priorities, advocating for features that improve usability, performance, and personalization
- Ensure strong governance, consistency, and quality across all web properties
Analytics, SEO & Optimization:- Lead web analytics strategy and reporting, translating data into clear, actionable insights
- Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search
- Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance
- Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console
Quality, Compliance & Accessibility:- Ensure all web experiences meet high standards for functionality, performance, and user experience across devices
- Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements
- Proactively identify and resolve issues, ensuring a seamless and compliant experience for all users
Strategy:- Lead the evolution of GuideStone's digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics-translating insights into actionable improvements.
- Stay ahead of emerging digital trends and proactively introduce new ideas, capabilities, and best practices that strengthen performance and user experience.
- Define, implement, and uphold best-in-class UX standards across all web properties, ensuring a seamless, intuitive, and effective experience for every audience.
General:- Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders
- Other duties may be assigned.
Supervisory Responsibilities and/or Relationships- Manages team of Web Content Strategists
- Build relationships with key stakeholders/internal clients.
- Lead project planning and execution for various web related projects.
- Manage and lead communication/relationships with third party vendors and agencies.
What You'll Need:- Bachelor's degree in Marketing, Computer Science, Digital Marketing, or related field
- 7+ years of digital marketing or web experience, including 2+ years leading teams
- Proven ability to manage complex, cross-functional projects and drive measurable results
- Hands-on experience with enterprise CMS platforms (Sitecore preferred) and working knowledge of HTML/CSS
- Strong expertise in SEO tools (e.g., SEMrush, Google Search Console), Google Analytics, Google Tag Manager, and Google Ads
- Advanced analytical skills with the ability to translate web data, user behavior, and engagement metrics into actionable improvements
- Experience with Agile/Scrum methodologies and modern web tools
- Ability to clearly communicate technical concepts to non-technical audiences
- Strong organizational skills with the ability to manage multiple priorities
- Self-motivated, high-integrity professional with sound judgment and discretion
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