Job Description

Position Overview

The Vice President of Site Merchandising will be responsible for defining and executing the site merchandising strategy across ecommerce channels. This leader will own the digital product discovery experience, ensuring our assortment, navigation, search, taxonomy, product presentation, storytelling, and promotional strategies drive both brand engagement and commercial performance.

This role requires a unique blend of retail merchandising instinct, customer obsession, analytical rigor, and operational excellence. The ideal candidate has successfully scaled site merchandising capabilities within fashion, jewelry, accessories, beauty, or other premium consumer brands and possesses a strong point of view on product discovery, digital storytelling, conversion optimization, and elevated customer experiences.

As a key member of the Digital Leadership Team, this individual will lead and develop a high-performing site merchandising organization while partnering closely with Merchandising, Planning, Creative, Marketing, Product Development, Analytics, UX, and Technology teams.

Responsibilities

Strategic Leadership

• Develop and execute the long-term site merchandising vision aligned with company growth objectives.
• Lead online product curation, category strategy, product placement, site navigation, search, filtering, and taxonomy initiatives.
• Drive online revenue growth, conversion, AOV, units per transaction, product engagement, and customer retention through strategic site experiences.
• Partner with executive leadership to identify opportunities for growth, innovation, and market expansion.

Customer Experience & Brand Storytelling

• Champion a best-in-class site experience that reflects the Kendra Scott brand and makes product discovery intuitive, inspiring, and conversion-focused.
• Elevate category navigation, onsite search, product storytelling, visual merchandising, landing pages, and promotional strategies.
• Create seamless customer journeys across desktop, mobile, app, and emerging digital channels, with a focus on ease, inspiration, and conversion.
• Balance data-driven decisions with strong creative, retail, and product instincts.

Trend & Market Leadership

• Stay ahead of fashion, jewelry, luxury retail, and ecommerce trends.
• Leverage consumer insights, competitive intelligence, site analytics, search behavior, and emerging technologies to inform strategy.
• Identify opportunities to capitalize on new product categories, customer behaviors, search trends, and market shifts.
• Maintain a strong point of view on product presentation, category storytelling, digital styling, and site expression.

Team Leadership & Development

• Build, mentor, and inspire a high-performing site merchandising team.
• Foster a culture of accountability, innovation, collaboration, and continuous learning.
• Develop organizational capabilities to support rapid growth and evolving business needs.
• Attract and retain top site merchandising, digital retail, and ecommerce talent.

Commercial & Operational Excellence

• Partner closely with Merchandising, Planning, Inventory, Marketing, Analytics, and Digital Product teams to optimize site performance and business results.
• Utilize analytics and customer data to inform assortment visibility, product placement, pricing, promotional, navigation, search, and site merchandising decisions.
• Establish KPIs and reporting frameworks to measure site merchandising effectiveness, conversion, discoverability, and customer engagement.
• Drive operational efficiencies, scalable processes, and governance for site updates, product launches, seasonal campaigns, and promotional execution.

Cross-Functional Partnership

• Collaborate with Creative teams to bring product stories, campaigns, category experiences, and landing pages to life online.
• Partner with Technology, Product, UX, and Analytics teams to improve site merchandising tools, customer journeys, personalization, and testing capabilities.
• Work closely with Marketing to ensure alignment between acquisition, retention, promotional planning, campaign traffic, and conversion strategies.
• Serve as a key stakeholder in product launches, seasonal campaigns, major brand initiatives, and onsite storytelling moments.

Qualifications

• Bachelor's degree in Business, Merchandising, Marketing, Fashion Merchandising, or related field
• 12+ years of progressive experience in ecommerce, site merchandising, digital retail, or online merchandising leadership.
• Proven experience scaling high-growth fashion, jewelry, luxury, beauty, accessories, or lifestyle brands through elevated site merchandising and digital customer experiences.
• Strong understanding of site merchandising, category navigation, onsite search, filtering, taxonomy, product recommendations, customer journey mapping, and ecommerce best practices.
• Exceptional retail, fashion, and product sensibility with a strong sense of taste and digital brand storytelling.
• Deep understanding of customer behavior, digital analytics, site testing, personalization, product discovery, and conversion optimization.
• Demonstrated success leading and developing high-performing teams.
• Strong executive presence with the ability to influence cross-functional stakeholders.
• Experience operating in fast-paced, entrepreneurial, and high-growth environments.
• Passion for innovation, customer experience, product discovery, and building exceptional digital brand experiences.

Preferred Experience

• Jewelry, accessories, fashion, luxury, beauty, or premium consumer brand experience.
• Omnichannel retail experience.
• Experience leading digital transformation, site experience evolution, or scaling ecommerce merchandising organizations.
• Familiarity with personalization, AI-driven merchandising, product recommendations, onsite search platforms, and emerging digital commerce technologies.

Why Join Us?
This is an opportunity to shape the future of one of the most recognized lifestyle brands in the industry. You will play a pivotal role in driving growth, elevating product discovery, improving the customer journey, and building a world-class site merchandising organization during a transformative chapter in our company's journey.