VP Sales & Marketing

Ashton Woods

$150K — $180K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in high-level sales and marketing management, preferably at the VP level in volume building (400+ units/year).
  • Bachelor's degree in business or a related field is required; a Master's degree is preferred.
  • Experience managing teams of Sales Consultants and Front-Line Sales Leaders.
  • Proven experience in Customer Engagement and Satisfaction models.
  • Proficient in CRM/Sales Performance Management systems.
  • Strong market analysis skills, including supply/demand and demographic assessments.
  • Entrepreneurial mindset and innovative thinking.

Responsibilities

  • Drive a culture of accountability and performance to exceed sales goals.
  • Achieve budgeted sales and closing objectives.
  • Recruit, train, and retain high-caliber sales professionals.
  • Leverage technology for sales processes and customer relationship management.
  • Conduct competitive analysis and strategic product positioning.
  • Oversee the development and implementation of marketing materials and advertising.
  • Ensure customers receive high satisfaction throughout the sales process.

Benefits

  • Opportunity to collaborate closely with the Division President.
  • Leadership role with significant influence over sales strategies and metrics.
  • Dynamic work environment with travel to various locations.
  • Development of a disciplined sales force focused on customer satisfaction.
  • Engagement in enhancing operational efficiency in sales and marketing.
Full Job Description
Overview

Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Myrtle Beach, Nashville, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

Position Overview:

Reporting to and partnering with the Division President, the Vice President of Sales will be responsible for the overall sales metrics in the division and for the recruitment and retention of sales professionals to achieve the business plan goals and achievements for the division.

Responsibilities

Responsibilities:
  • Drive a superior system and culture of accountability and performance that beats sales goals with maximized profits from robust processes, competitive sales incentives, and superior sales skills execution.
  • Obtain the Division budgeted sales and closing objectives at or above the budget.
  • Recruiting, hiring, training, development, and retention of sales talent; and execution of compensation and reward programs.
  • Leveraging technology tools and systems (CRM/marketing automation, Dynamic Builder/LMS/Sales Performance).
  • Competitive analysis/strategic, product positioning and supply/demand analysis, product evaluation/design; and market segmentation.
  • Merchandising (models/signage/collateral materials/advertising) development and implementation.
  • Customer Demographic Analysis, web marketing, and marketing/budget development and Control.
  • Build and maintain a disciplined sales force that sells homes, enhances operational efficiency with clean contracts and promotes customer satisfaction.
  • Ensure Sales Consultants actively aid the building and administrative teams to reduce cycle time and minimize conflicts with customers.
  • Manage our marketing process and ensure that the objectives of the Marketing Manager are met.
  • Provide the Division President with timely and accurate market data for new land purchases and the development of our sales strategy.
  • Maintain training level in the sales processes as delineated in corporate shops. Train our sales department regularly to enhance both selling skills and our ability to set customer expectations.
  • Manage the customer care process from point of sale through closing. Ensure we comply with established procedures and customer walk schedule.
  • Maintain a corporate satisfaction score above 90%. Develop cutting edge product that is both saleable and cost efficient. Participate in the entire development process to include prototype walk refinements.
  • Administer the contract process to ensure a quick start time in accordance with our division procedures and to reduce contract ambiguities that lead to customer disputes.
  • Manage fixed expenses within budget.
  • Other duties as assigned.

Qualifications

Candidate Qualifications:
  • Five to ten years' experience as a high level sales and marketing manager with a volume builder focusing doing at least 400+ units per year. Prefer experience at VP level leading sales leadership and department.
  • Bachelor's degree in business or related field required.
  • Master's degree in business or related field preferred.
  • Managed a team of both Sales Consultants and Front-Line Sales Leaders (Area Sales Managers/General Sales Managers)
  • Experience in a highly focused Customer Engagement and Satisfaction model
  • Entrepreneurial spirit and creative thinker 2
  • Computer Literacy with proficiency in CRM/Sales Performance Management systems
  • Market Analysis (to include supply/demand and demographic).


Skills and Knowledge:
  • Must be able to use word processing, e-mail, spreadsheets, presentation (PowerPoint), database and newsletter (Adobe) software for advanced internal and external communications, creation of reports and presentations and database maintenance.
  • Ability to review, analyze and interpret information as well as trouble-shoot to solve problems.
  • Knowledge of business English and ability to communicate patiently and professionally with both internal and external customers both orally and in writing.
  • Ability to multi-task and prioritize several tasks without compromising quality of work or mission deadlines.
  • Ability to adapt in a changing workplace.
  • Computer literacy, proficiency with Outlook, Excel, Word, Power Point and ability to learn new programs as needed.
  • Knowledge of sales processes, procedures and concepts required.
  • Ability to multi-task and prioritize several tasks without compromising quality of work or mission deadlines.
  • Proven organizational skills in a high paced work environment.


Typical Physical and Mental Demands:
  • Ability to drive an automobile for required travel
  • Requires occasional lifting up to 20 pounds.
  • These physical requirements are representative of those required to successfully perform the essential functions of this position. Reasonable accommodation will be made to enable individuals with disabilities to perform these functions if requested.


Working Conditions:

This position operates primarily in the field that requires travel to and from various locations daily. Some work will be performed in a standard office environment requiring the use of standard office equipment. Standing and walking will be required both in the field and in the office environment. The environment is fast paced and subject to numerous schedule and priority changes and short notice activity. Transportation is required; Safety concerns include dangers while driving.

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